Fact: 97% of the global share of companies use social media, and about 75% of all consumers will research a company online before purchasing a product or service form that company. https://www.statista.com/topics/1538/social-media-marketing/

How to keep your business’ online presence alive.

1. Don't Look Like a Zombie
   • Keep your logo and webpages fresh, clean, and current.
   • Be sure all employees have updated professional photos.
   • Link all employees bios (LinkedIn and social media sites) to the company's website.
2. Be More Responsive Than a Zombie
   • Be responsive to any social communications about your business.
   • Be prompt in responding.
   • Share, favorite, follow, and thank on social media.
3. Don't Eat the Brains of the Living
   • Sharing, re-posting, and liking content are great to show activity, BUT....
   • Be sure to create your OWN content regularly.
4. Stay Alive
   • Post relevant content and do it often.

Amanda Lantz is an Associate at Lardiere McNair, LLC.  To read more about our firm, please visit www.lmcounsel.com.

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